Video: "Protecting a Trademark - Part I: What is a Trademark & What Does a Business Need to Know in Selecting One?" - Attorney Randy Brotherhood

February 16, 2016

A trademark is a way of distinguishing the goods or services of your business from those of other businesses. It gives you exclusive rights to commercially use, license or sell the trademark. In this video, Attorney Randy Brotherhood focuses on what a trademark is and what a business should think about when selecting one. He also addresses common issues like, what businesses should know about trademarks, why protecting a trademark is important, and how to successfully protect a trademark.

Randy Brotherhood Protecting a Trademark

For more information on trademark protection matters, please contact Randy at or by calling (414) 273-1300.