Photo of Randal J. Brotherhood

Randal J. Brotherhood

111 East Kilbourn Avenue, 19th Floor
Milwaukee, WI 53202
P 414.273.1300
F 414.273.5840

Randal J. Brotherhood has more than thirty years of experience representing businesses and their owners in a wide variety of industries and settings. He also devotes a substantial part of his practice to representing tax-exempt organizations, foundations and trade associations of all types and sizes, ranging from local charitable organizations to large national and international membership associations.

Randy represents business clients both on a day-to-day general counsel basis and as a strategic adviser for particular transactions, including acquisition transactions and joint ventures. Randy regularly functions as a member of his clients’ upper management teams in providing timely and experienced guidance to protect their interests.

As reflected by his ranking in The Best Lawyers in America®, the definitive guide to legal excellence in the country, as well as in other ranking venues, such as Wisconsin SuperLawyers®, Randy has earned an outstanding reputation among his clients and his peers in the legal community for his approach to legal issues, his skill in identifying creative, practical and business-oriented solutions, and his legal ethics and integrity.

Randy is a frequent lecturer and author on a variety of business-related legal topics.

Attorney Videos

Protecting a Trademark - Part III: Steps to Protect Your Business From Trademark Infringement

Randy Brotherhood Protecting a Trademark - Part III

Protecting a Trademark: What is a Trademark & What Does a Business Need to Know in Protecting One?

Randy Brotherhood Protecting a Trademark

Protecting a Trademark: Steps in Protecting Rights in a Trademark Once it is Selected

Protecting a Trademark: Steps in Protecting Rights in a Trademark Once it is Selected

Representative Matters

  • Represented private fund sponsor in the organization, formation and management of private equity investment funds  
  • Represented numerous SEC/FINRA-regulated clients in SEC and FINRA audits
  • Represented numerous national non-profit organizations in restructuring and reorganization of governance structures
  • Represented national certifying body in registering trademarks for its various certifications and ongoing maintenance of such registrations
  • Represented key employee of closely held business in purchasing business from employer/owners
  • Represented national non-profit medical research organization in dissolution and transfer or various strategic assets to another similar organization
  • Work as corporate counsel to many privately-held clients in a variety of industries on contract, regulatory, employment, labor, intellectual property and related matters
  • Developed series of product distribution, sales representative and supply agreements and manufacturer’s warranties for manufacturer of products with high liability risk.
  • Represented client in connection with negotiation and structure of license agreements with sublicensees and resellers involving client’s proprietary technology
  • Advised clients in variety of industries on employment and liability issues relating to social media use and drafting of policies regarding same
  • Represented numerous early-stage business clients in private placement securities offerings to acquire working capital and expand business activities
  • Structured compensation and other contractual arrangements for management employees of various types of closely-held businesses


  • The Best Lawyers in America® (2011 - 2020)
  • Wisconsin Super Lawyers® (2011 - 2019)
  • Martindale-Hubbell AV® Preeminent™ Peer Review Rated
  • Wisconsin Law Journal's "Leaders in the Law" (2014)



Speeches & Publications

Essential Trademark Concepts for Business Lawyers, Presentation to State Bar of Wisconsin Annual Meeting and Convention (June 21, 2018)

A Primer on Hotel and Meeting Agreements--Selected Issues, Presentation to association management industry executives (March 3, 2017)

Securities Law Considerations in Closely-Held Business Transactions, Presentation to StartupMKE (November 1, 2016)

What Every Business Needs to Know About Intellectual Property, Presentation to StartupMKE (November 1, 2016)

Program Chair and Presenter, What Every Business Lawyer Needs to Know in Advising Clients About Social Media Law, State Bar of Wisconsin Seminar (October, 2015)

Initial Considerations for Nonprofit Organizations Contemplating a Merger, Joint Venture or Strategic Alliance, National Business Institute (October, 2014)

Key Issues for Nonprofit Organizations in Evaluating and Negotiation a Merger, Joint Venture or Strategic Alliance, National Business Institute (October, 2014)

Licensing Issues For Finders in Securities Offerings, Solicitors for Investment Advisers and Others Paid in Securities-Related Transactions: A Dialogue With the Wisconsin Securities Administrator, State Bar of Wisconsin Business and Real Estate Law Institute (June, 2013) (with Patricia D. Struck, Administrator, Division of Securities, WI Department of Financial Institutions)

Social Media and the Law for Businesses: Developing Issues and Legal Trends, State Bar of Wisconsin Business and Real Estate Law Institute (June, 2012)

Securities Law Considerations for Owners of Closely-Held Businesses, State Bar of Wisconsin Business and Real Estate Law Institute (June, 2011) (with Patricia D. Struck, Administrator, Division of Securities, WI Department of Financial Institutions)

What Every Business Needs to Know About Intellectual Property, State Bar of Wisconsin (June, July and September, 2010)

Choice of Entity for Wisconsin: New and Old Considerations in Light of Recent and Pending Developments, State Bar of Wisconsin 33rd Annual Corporate Practice Institute (November, 2009)

Selected Issues in Regulation of Non-Profit Organization Activities, National Business Institute (2006)

Boards of Directors of Tax-Exempt Organizations, National Business Institute (2005)

Overview of Critical Association Law Issues, Private client presentation delivered to numerous trade association clients (2009) 

Securities Law Considerations in Formation of Start-Ups and Venture Capital Transactions(presentation delivered periodically to Marquette University graduate school business students)

Introduction to Law of Tax-Exempt Organizations,National Business Institute (2006)

Ethical Considerations Pertaining to Representation of Non-Profit Organizations, National Business Institute (2004) 

Intellectual Property Law Aspects of Franchises,National Business Institute (2003)

Forms to be Familiar With in Starting a Franchise,National Business Institute (2003)

Location Selection in Starting a Franchise, National Business Institute (2003)

Introduction to Intellectual Property for IT Professionals,State Bar of Wisconsin (1999)

Legal Issues Presented by the Internet and E-Mail,International Association of Association Management Companies (1998)

Doing Business in Wisconsin: Recent Trends, Historical Perspectives and a Look to the Future,MTFN Symposium (1998)

A Practitioner's Guide to Intellectual Property Issues on the Internet, State Bar of Wisconsin (1998)

Developments in Investment Adviser Regulation, State Bar of Wisconsin (1998)

Knowing Your Rights in Computer Software, State Bar of Wisconsin (1996)

Recent Developments in Intellectual Property Pertaining to the Internet,State Bar of Wisconsin (1996)

The Wisconsin Fair Dealership Act, Milwaukee Minority Business Development Center (1993)

Legal Aspects of Franchising, National Business Institute (1993)

What Business and Investors Can Expect Under the Clinton Administration, Robert W. Baird & Co./MTFN Symposium (1993)

The Impact of Asbestos on Real Estate Transactions and Ownership, State Bar of Wisconsin (1991)

Gain from Sale or Exchange of Residence, Private client presentation (1990)

Professional Organizations

  • State Bar of Wisconsin

Chair, Business Law Section; Chair, Chapter 180 Committee

Member, Diversity and Inclusion Oversight Committee (2019)

Member, Section Leaders Council (2019)

Section Leaders Council Representative to Legislative Oversight Committee (2018 - Present)

Planning committee establishing State Bar of Wisconsin Real Estate and Business Law Institute (2011-Present)

  • American Bar Association

Section of Business Law Committee on Venture Capital and Private Equity: Committee on Fund Formation; Subcommittee on Prototype Limited Liability Company Fund Agreements

Section of Business Law Subcommittee on Governmental Regulation: Subcommittee on Nonprofit Governance; Subcommittee on the Model Nonprofit Corporation Act; Subcommittee on Current Developments in Nonprofit Corporation Law; Subcommittee on Trade Associations

Section of Intellectual Property Law Committee on Federal Trademark Legislation

  • American Society of Association Executives, Past Member

Community/Civic Activities

  • American Heart Association, Wisconsin Affiliate, Executive Board of Directors (1993-2002); Chairman (2000-2001)
  • Wauwatosa Public Library,Board of Trustees (1997-2004); Chairman (2001)
  • Marian Catholic Home, Inc., Chairman, Board of Directors (1988-1995); Chairman (1992-1995)
  • Kindcare Inc., President, Board of Directors (1993-1999); President (1995-1998)
  • Catholic Social Services of the Archdiocese of Milwaukee, Inc., Board of Directors, Milwaukee Regional Board (1993-1997)
  • City of Wauwatosa Citizen's Advisory Capital Improvements Committee (1993-2004)
  • Washington University, Alumni Board of Governors (1987-1993)
  • Washington University Alumni Association, Wisconsin Chair (1987-2000)

Client Testimonials

“Randy Brotherhood and Meissner Tierney bring a practical and solution driven perspective to its legal work with us.  They have been critical in helping us implement a number of business initiatives while being mindful of risks and costs related to those projects.  They think not just like lawyers, but like business owners and that balance has been pivotal in assisting us with our decision making process.”

-Rick Imperiale, Uniplan Investment Counsel, Inc.

"We have worked with Randy Brotherhood since 1992 on many business and non-profit association matters.  We have always been impressed with his knowledge in many areas of law.  His expertise gives boards of directors and executives the legal expertise they need in order to meet the challenges they face."

 -Kay A. Whalen, President of Executive Director, Inc.